The first day of the new week saw a new name for one of the largest shopping complexes in south-central Indiana.
NEW NAME AND IMPROVEMENT
Edinburg Premier Outlets is now known as Indiana Premium Outlets. With the center’s growing attraction as a premier destination for visitors from across the state to shop and play, came the need for a new name to bolster the shopping complex’s reputation, according to a Simon press release from 14 October.
One of the largest outlet malls of Indiana gets upgraded and a change of name to fit the geographic walk-ins.
The largest mall owner in the U.S., who has operated the outdoor shopping mall since 2004, says that the name isn’t the only upgrade given to the facility. Over the year a series of enhancement have taken place such as a new archway featuring public artwork, a food truck plaza that includes shaded seating and a playground place with interactive equipment, and shaded picnic tables.
All the renovations, including upgraded offices and new digital directories, will be completed after Thanksgiving, just in time for the kickoff of holiday shopping season. Heather Little, Indiana’s Premium Outlets general manager, says that “Our updated moniker better reflects the geographic makeup of our visitors and, combined with the current renovation, will offer shoppers a more engaging atmosphere to enjoy.”
Successful and committed
Located at the U.S. 31 exit on Interstate 65, the shopping complex has more than 65 stores that include national clothing retailers such as American Eagle Outfitters, Kate Spade New York, Old Navy Outlet, Vera Bradley, and Under Armour, as well as other types of retailers.
It was opened in 1989 and has benefitted from its popularity ever since. A number of former and current retailers acknowledge that this popularityas well as online shopping as one of the reasons why some conventional stores have been struggling in Bartholomew County.
Yet this is not the only thing there is to know about the former Edinburg Premier Outlets. It’s also a supportive member of the community, encouraging students to achieve their dreams through education. The Simon Youth Academy works together with public school districts to help curb the dropout epidemic. Each year, since 1998, SYF awards more than $1 million in one-time and renewable Simon Youth Scholarships to high school students in every community that is home to a Simon Mall.
Last July the outlet mall completed renovations at its Simon Youth Academy. The co-sponsor Simon Youth Foundation of the educational facility operated in partnership with Edinburgh Community School Corp. in order to get things done.